![]() They maintained, as they did in the 2004 complaint, that the brand name had been chosen because Stiffy was the nickname of a person involved in the development of the drink it had not been chosen for its sexual connotations. The company argued at length that the packaging did not appeal particularly to under-18s. They claimed that kola kubes and jaffa cakes appealed to all ages, not just children and that it was clear from the relatively high price of the drink that they were not targeting under-18s. The company said that in developing the brand since then it had made regular use of the Portman Group’s Advisory Service and that the Advisory Service had raised no objection to the current bottle design in terms of colour, typeface, or the flavour name Kola Kubez. The company disputed that they had glamorised the strength of the drink and pointed out that, at 20% ABV, Stiffy’s was approximately half the strength of vodka. The company pointed out that the brand had been the subject of a complaint to the Portman Group in 2004. On that occasion, the Independent Complaints Panel had decided that the brand name in itself did not suggest an association with sexual success and that the brand packaging did not have a particular appeal to under-18s. NOT UPHELDĪ drink, its packaging and any promotional material or activity should not in any direct or indirect way suggest any association with sexual success. NOT UPHELDĪ drink, its packaging and any promotional material or activity should not in any direct or indirect way have a particular appeal to under 18s. Molson Coors Brewing Company (UK) Ltd DecisionĪ drink, its packaging and any promotional material or activity should not in any direct or indirect way have the alcoholic strength, relatively high alcohol content, or the intoxicating effect, as a dominant theme. We believe the link to sexuality, and obvious attempt to glamorise the strength to represent a breach of the Code.” Complainant In addition, the look of the logo, the stylised text and deliberate mis-spelling on the cola flavoured drink appears designed to attract the attention of a younger audience.įurther, the brand name ‘Stiffy’s’ brings with it undoubtedly equivocal connotations, either based on an overtly sexual reference, or a comment about the alcoholic strength of the drink. The colours used are also extremely bright, giving the product the look and feel of a confectionery product. We believe that the colours used on the packaging are deliberate, in that they are the same principle colours used on Coca Cola and jaffa cake products. To blend cola or jaffa cake flavours with a very strong alcoholic product such as vodka brings the potential for that flavour to have a wide appeal whilst masking the drink’s strength. ![]() Whilst we do not believe that flavoured alcoholic drinks are inherently improper in their potential appeal, cola flavoured drinks and jaffa cake biscuits are sweet confectionery products which typically appeal to an audience below the age of 18. “We believe these products may represent a significant breach of the Code… by virtue of their flavour, they have the potential for particular appeal to under-18s. ![]() Just a suggestion from 'The Sweetie Man' - Try making the Lovehearts one in a baby bottle, will let the air escape, also adding a few at a time and not all at once is supposed to help as with Refreshers.Considered under the 4th Edition of the Code. If 'The Pear Drop Lady' from Deva is on here, would like to say a quick Thank you :hug: after being told about Pear Drop Vodka, I spent so much time buying sweets for Vodka, I ended up falling for the sweetie man and we are now living together! The Black Jack one is coming on well, fermenting very well and needs a shake every now and then! I had the same experiment with Lovehearts, lid exploded off and ended up with the most disgusting looking concoction ever. I went to Deva Dubs last year and a woman there had some Pear Drop Vodka, since then I got completely wrecked after drinking 75cl of Pear Drop Vodka (to myself) plus others we won't mention at Bugjam and have been making lots of other Vodkas, Rhubarb & Custard, Sarsaparilla, Black Jack, Lemon Sherbert, Strawberry Sherbert, Butterscotch, Rosey Apples and still have Kola Kubes and a whole sweet stall to try!
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